Links for the week

Posted on 17 February 2013 by Nick Boyce. Find me on Google+

And a quote on branding:

The consumer now appears to believe that the brand should earn its public attention the way all of us must. Say boring, repetitive stuff and you suffer the punishment that every bad conversationalist faces. First, we ignore you. Then, we exclude you.

Grant McCracken in the Harvard Business Review.

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